Swarovski to be available online exclusively on Myntra

This is Swarovski's first e-commerce undertaking with the objective to consolidate reach and share access with tech-savvy consumers as well as nascent tier II markets.

Swarovski e-boutique will be located under Myntra's premium offerings umbrella. Consumers will be able to shop for the same collections available at Swarovski stores and choose from the brand's diverse fashion and trend options.

An Assocham study revealed Indians are likely to spend $35 billion on online luxury stores by 2016, compared to $8 billion in 2012. The high internet penetration across tier-II and tier-III cities along with high disposable income shall lead to approximately 100 million transactions on the Internet by 2020.

The recent foray of Myntra into the jewellery segment has led to this collaboration with Swarovski. Gunjan Soni, CMO and head of international brands, Myntra, said, “Swarovski is loved by women across the globe. We are launching Swarovski jewellery on Myntra with a fantastic selection for every occasion in a modern women's life - be it a workday, date night or just a lazy Sunday brunch and hope to make the brand accessible to women across city tiers.”   

“In today's cash rich and time deficit digital age, we believe that the option of online shopping formats give the freedom of convenience to the Swarovski consumers. While we present the product bouquet, Myntra's astute operations and logistics know-how will help Swarovski deliver higher consumer value, “said Sukanya Dutta Roy, managing director, Swarovski India. (HO)

India

Fibre2Fashion News Desk – India