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Tata to launch Cat apparels from Wolverine in India

January 31, 2013 (India)

Tata International Wolverine Brands Limited, a JV between Tata International, the global trading arm of the Tata group and India’s leading leather and leather-products exporter, and Wolverine World Wide Inc., announced the launch of Cat footwear, apparel and accessories in India. The Cat brand embodying rough, ready and rugged style at its very best will be available across monobrand stores, leading department stores, and footwear specialty stores and online through partners like Myntra, India’s largest online fashion and lifestyle store this festive season.

Built on honest heritage, in the ethic of work, Cat equipment drives the shape of the world’s skyline and the spirit of the Cat lifestyle truly harnesses that ethic, moving the earth to make a difference. Caterpillar’s vision leverages the power of the Cat brand to globally market innovative product and provide consumers with products that capture Cat spirit, personality and DNA—products (like the equipment) that are tough, authentic, proud, powerful and uncompromising.

The brand’s heritage encompasses more than 100 years of steadfast performance and reliability. The launch collection comprises of Cat footwear, apparel and accessories which is inspired by its unique theme, “Forged by Work, Driven by Life”. The collection is every style conscious, modern, urban shopper’s delight and fit for any occasion.

Mr. Sanjay Mehra Managing Director of Tata International Wolverine Brands Limited added, “We are excited to announce the launch of Cat footwear, apparel and accessories in India. The Cat collection will provide the Indian consumer with a range of globally-designed products which deliver style and durability to suit varied occasions. Unique in its design, the Cat collection fits well with the Indian consumers. ”

The Cat brand values are strongly imbedded in the latest Cat lifestyle collection, reflecting  authentic, tough, dedicated, bold  and dynamic fashion!

About Cat footwear, apparel and accessories:

Cat lifestyle is shoes, boots, apparel and accessories that represent the long-standing values of the Cat and Caterpillar brands. Known globally for manufacturing high quality work and rugged casual footwear, apparel, and accessories, the partnership of licensees is committed to developing innovative products with fashion, comfort, durability and technology features. Cat Footwear is a division of Wolverine Worldwide, Cat apparel is a division of SRI Apparel Limited, Cat accessories is a division of Grown Up Licenses, global licensees of Caterpillar Inc. 


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