Built on honest heritage, in the ethic of work, Cat equipment drives the shape of the world’s skyline and the spirit of the Cat lifestyle truly harnesses that ethic, moving the earth to make a difference. Caterpillar’s vision leverages the power of the Cat brand to globally market innovative product and provide consumers with products that capture Cat spirit, personality and DNA—products (like the equipment) that are tough, authentic, proud, powerful and uncompromising.
The brand’s heritage encompasses more than 100 years of steadfast performance and reliability. The launch collection comprises of Cat footwear, apparel and accessories which is inspired by its unique theme, “Forged by Work, Driven by Life”. The collection is every style conscious, modern, urban shopper’s delight and fit for any occasion.
Mr. Sanjay Mehra Managing Director of Tata International Wolverine Brands Limited added, “We are excited to announce the launch of Cat footwear, apparel and accessories in India. The Cat collection will provide the Indian consumer with a range of globally-designed products which deliver style and durability to suit varied occasions. Unique in its design, the Cat collection fits well with the Indian consumers. ”
The Cat brand values are strongly imbedded in the latest Cat lifestyle collection, reflecting authentic, tough, dedicated, bold and dynamic fashion!
About Cat footwear, apparel and accessories:
Cat lifestyle is shoes, boots, apparel and accessories that represent the long-standing values of the Cat and Caterpillar brands. Known globally for manufacturing high quality work and rugged casual footwear, apparel, and accessories, the partnership of licensees is committed to developing innovative products with fashion, comfort, durability and technology features. Cat Footwear is a division of Wolverine Worldwide, Cat apparel is a division of SRI Apparel Limited, Cat accessories is a division of Grown Up Licenses, global licensees of Caterpillar Inc.
Textiles | On 25th Jun 2016
The global yarn production increased by 20 per cent...
Fashion | On 25th Jun 2016
Mayhoola for Investments, an investment fund backed by the Emir of...
Textiles | On 25th Jun 2016
The All Pakistan Textile Mills Association’s (APTMA) demand to ban...
‘New vendor is welcome if he offers cost, quality and timely delivery’
‘Sustainable fashion is trending upwards, slowly but surely, as people...
‘France had a reputation of being big in new ideas, but poor in marketing...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Company | On 24th Jun 2016