Its first store opened in Calcutta's Esplanade area under the banner of Vishal Garments. Today, in addition to garments, the company has in-house products like Apparels, FMCG and General Merchandise.
Apart from in house products Vishal Mega Mart provides a range of household products, FMCG and electronic goods. Vishal's prices are roughly 15 to 20 per cent less than other mass market garment labels.
These superstores shall ensure complete comfort for the shopper including an air-conditioned ambience and ample Parking space. There will also be a sufficient number of cash counters to ensure a smooth flow of customers.
To keep the interest of the shoppers alive the management will be organizing regular Promotional events and festivals. According to the directors of the company, “We seek the profit margins in the bulk purchases and mass sales, which is why we are able to offer such fine products at such low price structure.”
Vishal Retail Ltd has already established its mettle in the field of Manufacturing and Retailing of Readymade Garments. The credit for this radiance goes to its dynamic trinity of Directors Mr. Ram Chandra Agarwal, Mrs Uma Agarwal and Mr. Surendra Kumar Agarwal who have transformed their foresightedness into an unending saga of growth.
Identifying the immense market in fashion garment for the masses the Group has actually established benchmarks that many others are inspired to follow.
The Pride of the company is its fully integrated factory in Udyog Vihar, Gurgaon spread over 80,000 sq ft area. The central warehouse alone stretches over 60,000 sq ft area for its massive dispatch to various locations all over India. In fact it is this in-house facility that allows the Group to present irresistibly low price tags on its products.
Vishal Retail Ltd recorded a whopping turnover of more than Rs.600 crores in 2006-07 as opposed to a turnover of Rs 288 Crore for 2005- 2006. This ascent has inspired the Group to chalk out an ambitious expansion program,with expansion and growth plans being implemented on different dimensions.
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