The growth was primarily attributed to double digit sales growth in Western Europe, Greater China, Latin America and MEAA region, and was achieved despite a tax rate of 32.9 per cent.
Sales at Adidas Group rose by around 16 per cent to €16.9 billion in 2015 as compared to €14.5 billion in 2014. Adidas, as a brand, saw a rise of 12 per cent in its sales.
Commenting on the results, Herbert Hainer, CEO of Adidas Group said, “We are in great shape. Our strategic business plan 'Creating the New' with a clear focus on driving brand desirability has already started to pay off. I am excited to see Adidas and Reebok brands connecting extremely well with consumers around the world and across major lifestyle and performance categories.”
“We will again grow the top and bottom line at a double-digit rate,” he said while speaking about the company's performance in 2016. (MCJ)
Fibre2Fashion News Desk – India