Home / Knowledge / News / Undefeated for Converse Jack Purcell for this summer
Undefeated for Converse Jack Purcell for this summer
22
May '12
Converse Inc. announces the launch of the all-new Undefeated for Converse Jack Purcell Collection for Summer 2012 – the first time Undefeated has collaborated with Converse on the Jack Purcell shoe.

Specialty retailer Undefeated is globally recognized for its sport inspired identity and attitude and worked closely with Converse to create a Converse First String, limited-edition summertime Jack Purcell collection.

“We are excited to collaborate with Undefeated for the first time on the Jack Purcell shoe. The Jack Purcell began as a humble badminton shoe, yet it has evolved to symbolize confidence, wit and style— likewise, Undefeated is rooted in sport and has come to represent its own brand of smart, refined street style that is recognized globally,” says Magnus Wedhammar, General Manager Footwear, Converse.

An American classic, the Jack Purcell shoe came on the scene a little over 75 years-ago and quickly became a court and campus classic. Soon after, young rebels of 1950s Hollywood cemented the shoe as an icon of style.

For the Summer 2012 Undefeated for Converse Jack Purcell collection, Undefeated made subtle design changes to the iconic shoe, beginning with the addition of stylishly simple red and navy racing stripes to their rubber rands to give the shoes a sporty, classic Converse look and feel.

Undefeated leaves the signature Jack Purcell toe-smile intact and adds summery terrycloth to the lining and foot beds, and a subtle Undefeated branded heel pull-tab to the heel. The collection features three colors of the iconic silhouette with understated styling and just the right amount of Undefeated attitude.

“Converse's heritage is the inspiration for these shoes,” says James Bond and Eddie Cruz, co-founders of Undefeated. “We were excited to work with Converse again and the Jack Purcell model for the first time. We wanted to honor the original with minimal details to give them just a touch of Undefeated attitude.”

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Undefeated for Converse Jack Purcell collection will be available in limited quantities, beginning on May 25, 2012 at Undefeated stores and select Converse First String retailers globally.

The collection offerings include the shoe in black, white or red canvas uppers, with the red version available exclusively at Undefeated stores. All shoes will retail for a MSRP of $55 and will be available in unisex sizing 3 – 13.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America's Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe.

Converse Inc


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search