Home / Knowledge / News / Brooks PureDrift launches at retail in 2013
Brooks PureDrift launches at retail in 2013
29
May '12
Taking its PureProject collection to the next level, Brooks Sports has unveiled the second generation of its PureProject line, including an all-new shoe, the PureDrift. The lightest shoe in the collection, the PureDrift further amps up the runner's connection with the ground and his or her body. The new shoe features a natural fit, light mesh upper and the ability to modify the shoe to a zero offset while maintaining surprising comfort. PureDrift launches at retail in Jan. 2013, as part of the second iteration of the PureProject line.

“PureProject was met with a lot of excitement when it launched, as runners gravitated toward the lightweight ride,” said Andre Kriwet, director of footwear product management at Brooks. “As we thought about what was next, our focus shifted to further honing in on fit, and designing an even lighter, more flexible shoe. Every detail of the PureDrift is engineered to allow the entire shoe to work with the foot in a more natural way. The runner truly drives the experience and the foot drives the shoe.”

Backed by running biomechanics research in partnership with Prof. Dr. Gert-Peter Brüggemann and Prof. Dr. Joseph Hamill, the PureDrift features the original PureProject technologies—Ideal Heel and Nav Band—as well as:

• A dual toe flex located at the three functional units of the foot, allowing for increased joint articulation and a more connected feel;
• A blended BioMoGo DNA midsole that adapts to a runner's individual gait providing customized cushioning with every step;
• A removable insole that enables the runner to customize his or her experience from a 4mm offset ready to run out of the box, to a more extreme 0mm offset;
• A sleeker anatomical upper with an ultra-breathable mesh that gives the shoe a featherweight, nearly invisible quality that delivers the ultimate connected experience.

Brooks also made updates to the four original PureProject styles to deliver new models: the PureConnect 2, PureFlow 2, PureCadence 2 and PureGrit 2. These updates utilize the technologies introduced in the original line, while placing increased emphasis on fit. Each upper has an all new design that wraps the foot, delivering a customized feel while allowing the foot to move more naturally.

The PureGrit 2 also debuts a new outsole design. A more aggressive, multi-directional lug pattern provides better traction for maneuvering tough trails.

Brooks PureProject, initially launched in Oct. 2011, introduced a new way to experience lightweight running. This unique position in the market has caused consumers to Run Happy for the last six months. Since October, Brooks has held the number one position in minimalist running footwear sold at U.S. specialty running stores (SRA) and in March, earned 33.3% market share, according to Leisure Trends Group's Running Specialty RetailTRAK. Additionally, the PureCadence has consistently stayed on the podium as one of the top minimalist running shoes at SRA, also according to Leisure Trends Group.

Brooks Sports Inc is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide.

Brooks Sports

Must ReadView All

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search