Home / Knowledge / News / John Lewis opens first of its full line stores in Exeter
John Lewis opens first of its full line stores in Exeter
15
Oct '12
John Lewis opened the first of its new full line flexible format department stores in Exeter city centre, marking the start of an exciting new phase in the retailer's accelerated growth strategy.

Leveraging the business' strength as an omni channel retailer, the new shop offers a full John Lewis assortment, complemented by a comprehensive on-line operation.

The flexible format sits between a John Lewis ‘at home’ and a traditional John Lewis department store in terms of size and offers the full John Lewis assortment within a smaller footprint by maximising the opportunity for omni channel shopping.

From 8am, over 150 customers queued outside the shop in Exeter city centre eagerly awaiting the chance to explore the extensive product lines across fashion, beauty, consumer electronics, home and nursery. The branch will boost local employment with the creation of around 300 new jobs.

John Lewis has identified at least ten locations across the UK which could support these bespoke department stores and has already announced the opening of shops in York, planned for a 2013 opening and Chelmsford, due to open in 2014.

Andy Street, managing director, John Lewis commented: “Today marks an important milestone in our growth strategy and we are thrilled to be expanding our offer to customers in the South West. This is the first of our full line flexible format department stores, a concept which means we can now consider opening shops in areas that were not always thought feasible for a traditional John Lewis department store building. We hope customers will be as delighted with the shopping experience that this new shop offers as we are.”

Tim Harrison, head of format development, John Lewis added: “We understand that customers now shop in many different ways. We have chosen our Exeter shop to test a range of new concepts and trial a selection of interactive technologies for the very first time. Over the coming months we will be looking at customer feedback and exploring how these initiatives can be enhanced and added to, not only for our shoppers in Exeter, but across the country in other John Lewis shops.”

Specially designed interactive information screens will take customers through a number of questions to help find the best product to match their needs. Digital store guides have been introduced to ensure customers can navigate the shop easily and larger screens fitted on walls throughout the shop will provide information on products available not only in the shop but from the entire John Lewis assortment.

John Lewis

Must ReadView All

Apparel/Garments | On 22nd Feb 2017

Amazon UK to create 5,000 full time jobs this year

Amazon UK said it will create more than 5,000 full time jobs this...

Textiles | On 22nd Feb 2017

Telangana CM seeks better life for handloom weavers

Chief minister of Telangana, K Chandrashekhar Rao assured handloom...

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search