Home / Knowledge / News / John Lewis opens first of its full line stores in Exeter
John Lewis opens first of its full line stores in Exeter
15
Oct '12
John Lewis opened the first of its new full line flexible format department stores in Exeter city centre, marking the start of an exciting new phase in the retailer's accelerated growth strategy.

Leveraging the business' strength as an omni channel retailer, the new shop offers a full John Lewis assortment, complemented by a comprehensive on-line operation.

The flexible format sits between a John Lewis ‘at home’ and a traditional John Lewis department store in terms of size and offers the full John Lewis assortment within a smaller footprint by maximising the opportunity for omni channel shopping.

From 8am, over 150 customers queued outside the shop in Exeter city centre eagerly awaiting the chance to explore the extensive product lines across fashion, beauty, consumer electronics, home and nursery. The branch will boost local employment with the creation of around 300 new jobs.

John Lewis has identified at least ten locations across the UK which could support these bespoke department stores and has already announced the opening of shops in York, planned for a 2013 opening and Chelmsford, due to open in 2014.

Andy Street, managing director, John Lewis commented: “Today marks an important milestone in our growth strategy and we are thrilled to be expanding our offer to customers in the South West. This is the first of our full line flexible format department stores, a concept which means we can now consider opening shops in areas that were not always thought feasible for a traditional John Lewis department store building. We hope customers will be as delighted with the shopping experience that this new shop offers as we are.”

Tim Harrison, head of format development, John Lewis added: “We understand that customers now shop in many different ways. We have chosen our Exeter shop to test a range of new concepts and trial a selection of interactive technologies for the very first time. Over the coming months we will be looking at customer feedback and exploring how these initiatives can be enhanced and added to, not only for our shoppers in Exeter, but across the country in other John Lewis shops.”

Specially designed interactive information screens will take customers through a number of questions to help find the best product to match their needs. Digital store guides have been introduced to ensure customers can navigate the shop easily and larger screens fitted on walls throughout the shop will provide information on products available not only in the shop but from the entire John Lewis assortment.

John Lewis

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X