Guests attending this session will learn how to effectively, creatively and painlessly incorporate this new medium into their existing operations.
Speaker: Andy Nulman, President and Chief Marketing Officer, Airborne Mobile
Sticky Idea Fast Track: Punching Through the Green Noise Wednesday, February 6, 4:00 p.m. - 5:00p.m.
In this session, attendees will learn the nature of “Green Noise” and how brands like Wal-Mart, The Nature Conservancy and The Alliance for Climate Change are breaking through the clutter and making their ideas stick.
Speaker: Michael Chapmen, Vice President and Group Planning Director, The Martin Agency
Sticky Idea Fast Track: Attracting Moths to the Flame Thursday, January 7, 1:30 p.m. - 2:30 p.m.
This session is designed to challenge attendees' current thought process behind current print media program andcollective advertising campaigns.
Guests will learn how to continuously improve the response they get from their advertising and marketing campaigns.
Speakers: Heidi Partain, Director of Retail Marketing, Yankee Candle Co; Therese Mulvey, Vice President Marketing Intelligence, ADVO/Valassis
CRM Fast Track: Success in Leveraging Customer Information Across Your Company Friday, February 8, 8:30 a.m. - 9:30 a.m.
In this presentation, guests will learn why and how Banana Republic has successfully created a corporate culture where customer information is incorporated into business decisions made across the organization.
Banana Republic will share what customer information it gathers and why, and how the information is shared and integrated across functions.
Speaker: Tamra Krefman, Manager, Banana Republic Customer Strategy
In addition, RAMA will host its annual Gala Awards Dinner on Thursday February 7, where the winners of the coveted RACie awards will be announced.
The RACie award – Retail Award for Creativity, Innovation and Excellence – is given out annually to retailers that exhibit ingenuity and unique creativity throughout the year in their advertising and marketing campaigns.
Entries are judged by a distinguished panel of top retail advertising executives. The awards ceremony will be hosted by actress, entertainer and clothing designer Daisy Fuentes with Manny Palomo, Group Creative Director at Best Buy.
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.
RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail marketing and advertising professionals in the industry. RAMA also produces the RACie Awards Competition, the most prestigious creative contest in retail.
National Retail Federation
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