Home / Knowledge / News / Super Bowl Consumer Intentions & Actions Survey released
Super Bowl Consumer Intentions & Actions Survey released
Jan '08
Though Americans may be watching their pennies on everyday items, millions of consumers refuse to cut corners for the Super Bowl.

According to the Retail Advertising and Marketing Association's 2008 Super Bowl Consumer Intentions and Actions Survey, sales on televisions and furniture will increase over last year in anticipation of football's biggest day.

This year, consumers plan to purchase 3.9 million televisions for Super Bowl Sunday, up more than 50 percent from 2.5 million last year.

In addition, viewers plan to purchase 1.8 million pieces of furniture, up from 1.3 million last year. Young adults 18-24 will be outspending other consumers as one in ten (9.8%) of these viewers plans to purchase a television and one in twenty (4.9%) will buy new furniture.

The survey found that 158 million people will watch the Super Bowl this year. Consumers plan on spending an average of $59.90 on Super Bowl-related merchandise, up from last year's $56.04. Total spending for the February 5 Super Bowl is expected to reach $9.5 billion.

“Smart shoppers hold off on major purchases like televisions and entertainment centers until retailers are offering special discounts and promotions,” said RAMA Executive Director Mike Gatti.

“After a lackluster holiday season, retailers will be courting consumers with their very best deals on electronics, furniture, and even food in anticipation of the Super Bowl.”

According to the survey, 70.0 percent of consumers plan to watch the Super Bowl, relatively unchanged from the 69.7 percent who watched it last year.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search