Home / Knowledge / News / Timberland's Earthkeeper to reinforce the importance of 'living green'
Timberland's Earthkeeper to reinforce the importance of 'living green'
11
Jun '08
The Timberland Company announced the global launch of the Earthkeeper campaign, a movement to recruit one million people to become part of an online network designed to inspire real environmental behavior change.

“Imagine a forum where people who share energy and interest in the notion of protecting our planet can share information and inspiration,” said Jeff Swartz, Timberland's President and CEO. “We think the Earthkeeper campaign will be a way to translate lots of passionate talk and ideas into positive, practical action.”

While concerns for the environment continue to be top of mind for many consumers, studies show that they are confused about how they can make a positive difference. Nearly half of those surveyed say they would do more for the environment if they knew how. In response, Timberland's Earthkeeper campaign will reinforce the importance of 'living green' and also help to make it easy and fun for people to make simple, practical changes and share ideas about how to lighten their environmental footprints.

As part of the Earthkeeper program, Timberland will launch an innovative global network of online social networking tools, including partnerships with Changents.com, a strong Facebook presence, a YouTube Earthkeeper Brand Channel and a richly-populated Earthkeeper blog. Uniting these various Earthkeeper “channels” is earthkeeper.com, a website which allows users to navigate through the Earthkeeper network based on their level of interest in learning more or engaging in Earthkeeping.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search