Wal-Mart Mississauga store carries eco-friendly bamboo apparel
12 Jun '08
4 min read
In Supercentres and across its entire chain, Wal-Mart Canada has made significant improvements to its customers' shopping experience and to its customers' favourite departments.
Over the course of the past two years, the company has revitalized and made major changes to departments like fashion, electronics, home and housewares, health and beauty, and groceries.
"The evolution of our business has caught the attention of our customers and led Canadians to become even more enthusiastic Wal-Mart shoppers," said Cheesewright.
"Our numbers show that about one in 30 Canadians walk through our doors every day - and 95 per cent of those with access to a Wal-Mart store visit us at least once every few months."
Wal-Mart Canada proudly introduced the concept of Everyday Low Prices to the Canadian marketplace in 1994, ensuring that Canadians wouldn't have to wait for sales, rebatesor gimmicks to get the lowest prices on well-known national brands. Fourteen years later, the company remains committed to giving customers the products they want at the lowest prices.
"Retailers generally find their strength by committing to one or two priorities," said Cheesewright. "Our strength has been the promise of price and selection. On those measures, we're better than ever and focused on continuous improvement.
Fourteen years into our evolution our new stores offer customers three times the selection we had in 1994, and we're more committed than ever to saving Canadians money so they can live better. In fact, this year is a record year for our famous 'Rollback' price cuts. In many ways, we're just hitting our stride."
In addition to the core strategies of price and selection, Wal-Mart Canada's 300th store illustrates various evolutionary changes to the company's business: Sustainability: The 300th store includes reduced wattage and LED lighting technology; higher efficiency systems for heating, ventilation, air conditioning, and sales floor refrigeration; waste diversion and recycling programs; more environmentally friendly construction materials like reflective roofing and chemical-free concrete flooring; and a full assortment of eco-friendly merchandise from bamboo apparel, to 250 organic grocery items, to efficient CFL bulbs with fully recycled and recyclable packaging.
Store of the community: The 300th store is located in Mississauga, Ontario, serving the most ethnically diverse market of any Wal-Mart store nationwide. The need for Wal-Mart's "store of the community" approach - providing services and products that reflect the tastes and traditions of the local populations - is particularly appropriate in this market.
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