During an international press conference, Thomas Marschall of SOS Children's Villages worldwide and Heinz Krogner, Esprit's Chairman and Group CEO, announced their latest and up to now biggest cooperation: the construction of an SOS Children's Village in Alibaug, to the south of Mumbai, India.
The lifestyle brand, which can reflect on four decades of humanitarian projects, wants to enable a promising future for children in India.
Esprit is the success story of a family business, which has meanwhile grown into an active and attractive global player. Nevertheless, Esprit has never forgotten its roots that focus on social actions and, in particular, the welfare of children and youths.
SOS Children's Villages has been a cooperation partner of Esprit for many years. In 2008, this partnership will enter a new dimension.
“The Esprit partnership is characterised by a particularly serious and great commitment of the partner who wants to really make a difference with joint projects”, explains Thomas Marschall, SOS Children's Villages worldwide.
And Heinz Krogner, Esprit's Chairman and Group CEO, is also very pleased: “With this project, we can pass on the success of the Esprit brand in a way that makes sense and is fully in line with the Esprit philosophy”.
Here, 14 family homes will become the new home for more than 140 children. The concept also includes a kindergarten, which will have enough space for a total of 60 children from the village and neighbouring communities.
There will also be a social centre. This will become the home of the family strengthening programme, which will in future be a point-of-call for more than 500 women and their children.
The project focuses on education and support, which mainly aims to help girls and women to lead their life as strong characters.
The construction phase is set to kick off in October 2008, at the end of the monsoon rains. The official opening of the village is planned for January 2010.
Since 2008, Esprit has been involved in six different projects, which focus on the strengthening of families, in the New Delhi area.
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