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'Economy Tracker' to monitor consumer behaviour & attitudes
16
Dec '08
The NPD Group, a leading market research company, has launched a new monthly report, The Economy Tracker, to monitor how the economy is affecting consumer attitudes and shopping behavior.

The Economy Tracker delivers actionable insight into consumers' perceptions of the U.S. economy, perceptions of their own economic situation, and how they are responding at retail.

Specific measures available in the monthly report are focused on highlighting areas of opportunity for manufacturers and retailers. They include:

-Degree of confidence or concern
-Spending and shopping expectations overall and by category
-Key drivers of store and product selection
-Changes in use of various payment methods

Categories covered in the report include Consumer Electronics, Video Games, Music, Movies, Dining / Eating Out, Apparel, Footwear, and others. Demographic information is also provided for analysis by age, income, census region, and other variables.

“The current economic situation is creating dramatic shifts in consumer spending, and businesses can no longer operate under the 'old rules,'” said Dee Warmath, Vice President for Retail Insights at NPD.

“Our goal in developing The Economy Tracker is to help our clients to identify the bright spots in an otherwise bleak retail landscape and to guide their organizations through these challenging times with greater certainty.”

In addition to 12 monthly reports, a full report subscription includes quarterly summaries, and a year-end analysis with a presentation to help identify the major economic trends and effects for the year.

The tracker is based on online surveys completed by 1000 respondents each month. The sample is nationally representative.

About The NPD Group, Inc.:
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries.

Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels.

NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.

Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless

NPD Group

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