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Athletic footwear industry to use Pebax Rnew
Jan '09
Mizuno, a leader in running footwear and apparel technology, has announced the use of a new thermoplastic elastomer range for the Wave Technology plates in four models of high performance running shoes set to debut in 2009. This new thermoplastic elastomer range named Pebax Rnew, is made from renewable resources, castor oil, and contributes to global warming reduction.

“Mizuno consistently takes initiative to protect the environment,” said Mizuno USA's Director of Marketing of Athletic Footwear, Rod Foley. “By being the first in Athletic Footwear industry to use Pebax Rnew, we continue to exemplify our commitment to managing the limited resources that the Earth provides.”

The Pebax Rnew will be utilized in both men's and women's models of the Mizuno Wave Rider 12, Wave Inspire 5, Wave Creation 10, and Wave Nirvana 5.

In 1991, Mizuno Corporation, established CREW 21, an acronym for Conservation of Resources & Environment Wave towards the 21st Century. Mizuno Corporation's environmental program incorporates the idea that everybody needs to be responsible for the spaceship called “Earth” that we live on. Mizuno Canada has taken this environmental responsibility seriously through recycling programs as well as various other programs to help protect the environment.

A global chemical company and France's leading chemicals producer, Arkema consists of three strategically related businesses: Vinyl Products, Industrial Chemicals, and Performance Products. Arkema reported sales of 5.7 billion euros in 2007. Arkema has 15,200 employees in over 40 countries and six research centers located in France, the United States and Japan. With internationally recognized brands, Arkema holds leadership positions in its principal markets.


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