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Britain's footwear major spreading wings in India
15
Apr '09
Britain-based leather footwear major Pavers England is planning to set up a manufacturing facility in India and also to spread its wings in the country. For that it is tying up with retail chains here. It already has tied up with retail outlets like Lifestyle and Future group's Central malls.

Company has started its operations in India with the capital of $60 million last year. It already has one research and development facility in Ambur near Chennai, where prototypes and shortruns are being produced. The company is going to set up a plant at Ranipet in Tamil Nadu at the cost of five million euros i.e. at $6.6 million as per a contract with Fly Flot.

Eighty percent of the shoes manufactured in the country will be exported around the world and rest of the twenty percent will be sold in India. At present the company is selling through Reliance Footprints, which is a specialty retail format belonging to Reliance Retail. By the end of April month the company will be having 60 points of sale in different retail formats.

Last year the company had sold more than 20,000 pairs of shoes, which was a big achievement for the brand that was not very famous among customers in the country. The company officials are trying to increase sales by three times compared to last year and looking forward to increase the points of sale to 500 by the year 2012.

According to the report revealed by marketresearch.com, a web portal of market research, the Indian footwear market does not have any negative impact of economic meltdown on it as the demand for Indian footwear is growing continuously.

Pavers England had plans to acquire an Indian footwear retailer but failed to attain that after negotiations. Company plans to introduce its fashion footwear brand to the country and add 300 products to its range by November of this year.

Fibre2fashion News Desk - India


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