Home / Knowledge / News / 'Good time to be exporting' – BETA
'Good time to be exporting' – BETA
05
May '09
Hay steamers and riding holidays, boots and bridles were among the products promoted via an export mission led by the British Equestrian Trade Association (BETA) to the Rolex Kentucky Three-Day Event in the US on 23-26 April.

Many of the nine companies exhibiting within the British Pavilion during the international event benefited from UK Trade & Investment (UKTI) funding secured by BETA. BETA had its own stand at the event, as well as making logistical arrangements for the British group.

“'Rolex' visitors comprise leisure and business-orientated horse people, many of whom are on the look out for new ideas. British equestrian goods and services are renowned in the US for high quality and innovation – so the British Pavilion was very busy,” said Claire Williams, executive director of BETA.

Norfolk based footwear specialist Tuffa was delighted to discover a buoyant market for sheepskin lined boots on its first foray to Kentucky – even in temperatures of up to 90 degrees.“It was very useful to be part of the British group, it gave us instant identity and was like being part of a family,” said Richard Girling of Tuffa. BETA's support was very helpful too on what was a learning curve for us. “We made a lot of contacts and the Americans liked our prices. This is a good time to be exporting.”

American shoppers also warmed to the prospect of a riding holiday, taking in the Lake District scenery from the enviable vantage point of a Clydesdale horse.

“We had serious interest for next year and even the year after that,” said Andrew Butcher of Cumbrian Heavy Horses. “Lots of visitors hadn't considered holidays on heavy horses, but were really excited by the idea.”

Andrew applauded BETA's inclusion of equestrian tourism into its trade mission concept. “We were something different and I hope we enhanced the British group. It's a relationship we would like to maintain.”

American riders have lost none of their enthusiasm for British saddlery, according to Garry Baines of Walsall based Frank Baines Saddlery who joined the BETA-led group to support its US stockists.

“We wanted to promote our brand and let the American public actually see our saddles and sit in them before referring them to their local stores. There was fantastic interest in our Enigma cross country saddle and Omni dressage saddle which both use very soft, tactile English leather.”

Other companies exhibiting in the British Pavilion were Barnsby Saddlery, Black Country Saddlery, Happy Horse Products, Propress Equine, Alexander James of Pendlebury and KC Sports.

BETA is a UKTI Approved Trade Organisation. Access to funding is open to eligible BETA member and non-member companies of any size and to manufacturers, distributors and retailers. BETA-led trade missions particularly appeal to new exporters or businesses seeking to explore new overseas markets.

BETA has also secured UKTI funding for exportmissions to the Spruce Meadows Masters, Canada (9-13 September) and the World Equestrian Games (WEG) in Kentucky in 2010.

The British Equestrian Trade Association (BETA)


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search