Home / Knowledge / News / 'Good time to be exporting' – BETA
'Good time to be exporting' – BETA
05
May '09
Hay steamers and riding holidays, boots and bridles were among the products promoted via an export mission led by the British Equestrian Trade Association (BETA) to the Rolex Kentucky Three-Day Event in the US on 23-26 April.

Many of the nine companies exhibiting within the British Pavilion during the international event benefited from UK Trade & Investment (UKTI) funding secured by BETA. BETA had its own stand at the event, as well as making logistical arrangements for the British group.

“'Rolex' visitors comprise leisure and business-orientated horse people, many of whom are on the look out for new ideas. British equestrian goods and services are renowned in the US for high quality and innovation – so the British Pavilion was very busy,” said Claire Williams, executive director of BETA.

Norfolk based footwear specialist Tuffa was delighted to discover a buoyant market for sheepskin lined boots on its first foray to Kentucky – even in temperatures of up to 90 degrees.“It was very useful to be part of the British group, it gave us instant identity and was like being part of a family,” said Richard Girling of Tuffa. BETA's support was very helpful too on what was a learning curve for us. “We made a lot of contacts and the Americans liked our prices. This is a good time to be exporting.”

American shoppers also warmed to the prospect of a riding holiday, taking in the Lake District scenery from the enviable vantage point of a Clydesdale horse.

“We had serious interest for next year and even the year after that,” said Andrew Butcher of Cumbrian Heavy Horses. “Lots of visitors hadn't considered holidays on heavy horses, but were really excited by the idea.”

Andrew applauded BETA's inclusion of equestrian tourism into its trade mission concept. “We were something different and I hope we enhanced the British group. It's a relationship we would like to maintain.”

American riders have lost none of their enthusiasm for British saddlery, according to Garry Baines of Walsall based Frank Baines Saddlery who joined the BETA-led group to support its US stockists.

“We wanted to promote our brand and let the American public actually see our saddles and sit in them before referring them to their local stores. There was fantastic interest in our Enigma cross country saddle and Omni dressage saddle which both use very soft, tactile English leather.”

Other companies exhibiting in the British Pavilion were Barnsby Saddlery, Black Country Saddlery, Happy Horse Products, Propress Equine, Alexander James of Pendlebury and KC Sports.

BETA is a UKTI Approved Trade Organisation. Access to funding is open to eligible BETA member and non-member companies of any size and to manufacturers, distributors and retailers. BETA-led trade missions particularly appeal to new exporters or businesses seeking to explore new overseas markets.

BETA has also secured UKTI funding for exportmissions to the Spruce Meadows Masters, Canada (9-13 September) and the World Equestrian Games (WEG) in Kentucky in 2010.

The British Equestrian Trade Association (BETA)

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search