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Jordan Brand hosts 'Layups for Learning'
Nov '09
Jordan Brand, a division of NIKE, Inc., and Team Jordan athlete Dwyane Wade hosted a school pep rally at Miami Norland Senior High School, where a donation was made to the school as an extension of its Jordan Fundamentals Grant Program, which supports teachers across the country who motivate and inspire students toward achieving excellence. Wade was a surprise guest, and he received an enthusiastic welcome from the hundreds of students who packed the gym for the rally.

Jordan Brand hosted the event called “Layups for Learning,” which invited five lucky students for a chance to score a layup and win grant money for their school. The rally's highlight was a surprise appearance by Wade, who talked with the students about his childhood, the importance of education, his professional basketball experience, and why it's important to give back and volunteer.

“It was great to be able to join the Jordan Brand in giving back to Miami Norland Senior High School,” said Wade. “I feel so blessed to be where I am, so it's important to me that I try to encourage as many youth as I can about the importance of believing in themselves and giving back to their communities. It's amazing to think what the next generation can accomplish.”

The Jordan Brand's vice president Howard White emceed the assembly and offered motivational remarks to the students about the importance of always striving to reach their potential. The event was part of a 25th anniversary celebration for the Jordan Brand's AIR JORDAN franchise, and an exciting induction into the Miami community for the Jordan Brand.

“We are proud to make this donation to Miami Norland Senior High School as an extension of the Jordan Fundamentals program, a program that was born out of Michael Jordan's belief that education is the key to every opportunity. We are lucky to have an elite Team Jordan athlete like Dwyane assist us in becoming more involved in the Miami community,” said White.

This was the second time the Jordan Brand and Wade teamed up this week. On Wednesday , November 11th, Wade was on hand with Michael Jordan and other Jordan Brand executives at a press event to introduce the new AIR JORDAN 2010, marking the 25th anniversary game shoe from the storied AIR JORDAN franchise.

The Jordan Fundamentals Grant Program is funded by the Jordan Brand and administered by Abekam, a private nonprofit educational consulting firm whose mission is to embrace child-serving organizations that are dedicated to bringing targeted, powerful supports to urban, minority and low-income populations.

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.

Jordan Brand

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