Home / Knowledge / News / Holiday traditions prove to be more important during recession
Holiday traditions prove to be more important during recession
16
Nov '09
When it comes to celebrating the Holidays, Americans have always relied on traditions to make the season special. From baking cookies, to singing Christmas carols, to decorating the tree, families draw on festivities to not only make memories, but also as a way to have fun and stay connected. This year they are putting traditions at the top of their list of "must haves." In fact, a new consumer survey, commissioned by Sears, reveals that during challenging economic times, 90 percent of Americans become more focused on celebrating family traditions as well as creating new ones.

"This Holiday season more than ever, Americans are getting creative with how they will make the most of their Holiday celebrations with everything from adopting new traditions to altering the way they shop," said Don Hamblen, vice president and chief marketing officer for Sears. "Our company is known for its long-standing traditions so we understand just how important traditions are to families. Whether it's putting a twist on an old favorite with the new interactive, online version of the Sears Wish Book, or something entirely new, Sears continues to look for ways to bring value to our customers this Holiday season by helping them create and keep family traditions."

According to the survey, 18 percent of Americans plan to develop new traditions such as using a grab bag or secret Santa approach to gift giving, 25 percent are buying an artificial tree rather than a real one, 43 percent are asking their guests to bring food to the festivities so costs are shared and 63 percent are setting spending limits on gift giving. While many will give fewer gifts to friends and family, and send e-cards instead of paper cards, 80 percent of Americans admit that celebrating the Holidays without traditions would be worse than a Holiday without gifts.

Black Friday, another long-time shopping tradition is made easier this year with Sears' "Black Friday Now!" doorbusters - providing earlier savings on everything from home electronics and housewares to jewelry and apparel - on each of the Saturdays leading up to Christmas. Sears also offers layaway, which is available, both in-store and online, enabling customers to reserve Holiday gifts, including "Black Friday Now!" doorbusters, pay for them over time and pick them up right before the Holidays.

ShopYourWay serves to change traditional Holiday shopping altogether by giving customers a wide variety of new, convenient ways to shop. Sears ShopYourWay offers personalized and convenient shopping options which allows for shopping to revolve around the customer 24/7. With convenient options such as Web2Store and Sears' Personal Shopper, customers can get what they want, when they want and how they want it when they shop in-store or online.

The Sears Holiday Traditions Survey was conducted by Kelton Research between Oct. 16, 2009 and Oct. 22, 2009 using an email invitation and an online survey. Quotas are


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search