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Soles4Souls sees bright future ahead
Dec '09
Soles4Souls Inc., the international shoe charity that gives away shoes to people in need, issued a report that its 2009 donations increased by more than 20% over 2008 levels. Since the Asian tsunami five years ago, the charity has collected and distributed more than 6.4 million pairs of free shoes to people in need. Currently, Soles4Souls distributes one pair of shoes every nine seconds.

"We are humbled by and so thankful for the tremendous support of the general public, footwear professionals and our friends in the entertainment industry who have helped us reach this level of success," said Wayne Elsey, Founder and CEO of Soles4Souls. "Through the hard work and generosity of these partners, we are able to make a real difference in the lives of millions. We are excited to forge forward into 2010 with our goal of giving away one pair of free shoes each second," he said.

In addition to its remarkable growth during 2009, the charity announced recently that it has purchased its own building in the greater Nashville area. Elsey said this move is strategic to reduce overhead expenses while taking advantage of a favorable real estate market. Elsey also noted that the charity is in final discussions to build a state-of-the-art warehouse to further consolidate operations and efficiency.

Despite the rapid growth, Soles4Souls continues to operate on 2.5% administrative costs, making it among the most effective charities in the country. "Our strategy is tight controls and asset management to maximize the results of our rapidly growing charity -- impacting the world one pair at a time," Elsey said.

Soles4Souls Inc

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