Home / Knowledge / News / ZigTech for IPL players
ZigTech for IPL players
11
Mar '10
Reebok, the leading sports brand of the world today launched a new technology - ZigTech which reduces wear and tear in key leg muscles by up to 20% allowing you to train harder for longer. Simply put, it's an energy drink for your feet.

Everything about Reebok's ZigTech technology s designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe propelling the athlete forward with each step.

The team behind the technology is led by Bill McInnis, Reebok's Head of Advanced Innovation who explained how the shoe works.Bill said, “Traditional energy return is focused only on the vertical impact of the heel strike. In contrast, ZigTech is designed to transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot.”

The lightweight, flexible bottom unit, combined with a minimalist upper and whisper-quiet ground contact also contribute to making ZigTech a new standard in running and training footwear. In fact, by wearing Reebok's ZigTech footwear, training longer just got easier. The technology results in up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.

Commenting on the occasion, Sajid Shamim, Executive Director Sales and Marketing, Reebok India Company said, “Reebok has always been committed to innovation. Zigtech is a revolutionary technology which exemplifies our focus and commitment of delivering world class products to our consumers which make fitness and training all the more fun”

In India , Reebok has launched Zigtech technology in the IPL training footwear .Zig tech will be available in Reebok stores across the country in team colors of Knight Riders , Bangalore Royal Challengers and Punjab Kings XI.

Reebok (official merchandising partner of Kolkata Knight Riders, Kings XI Punjab, Bangalore Royal Challenger and Chennai Super Kings) has introduced a special Stadium Jersey and Takedown Jersey. These jerseys will be sold in stadiums and at Reebok stores respectively. Reebok wants to bring the fun back in to the sport and there is nothing more enjoyable than to watch a high energy game in the stadium while you wear the team colors. The jerseys will help each and every fan to be part of this great cricketing fervor.

Reebok India


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X