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The Never Ending Job explains IKEA's strategy on sustainability
25
May '10
IKEA has released its 2009 Sustainability Report (September 1, 2008 – August 31, 2009), which recaps and highlights its progress in many areas including integrating sustainability into all IKEA strategies as well as the entire product life cycle. This integrated way of thinking is rudimentary in order to tackle some of the environmental challenges that our world faces today. Aptly named 'The Never Ending Job,' the report explains IKEA's continued focus on identifying good resources and using more efficient materials.

"IKEA is obsessed with making more from less, and we don't like to waste resources of any kind. This will continue to be our compass in years to come, and we will stimulate new thinking and innovation in our sustainability work," stated Mikael Ohlsson, President and CEO, IKEA Group.

The IKEA Sustainability Report 2009 details the retailer's local, national and global sustainability progress relative to the large and complex supply chain, working condition situations, carbon dioxide emissions and access to raw materials that are produced in a more sustainable manner.

While the report is rich with many details, key highlights worth noting are climate change activities, supplier activities, social initiative programs, US activities, and the soon to be launched IKEA in-store 'Never Ending Job' list. This is a customer communications campaign to share IKEA's sustainable activities within the framework that being sustainable is a never ending job.

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