Home / Knowledge / News / SKECHERS secures 70th patent worldwide on Shape-ups
SKECHERS secures 70th patent worldwide on Shape-ups
14
Sep '10
SKECHERS USA, Inc., a global leader in footwear, announced that it has secured its 70th patent worldwide protecting its Shape-ups footwear line. The most recent United States patent (U.S. Patent No. 7,779,557), issued on August 24, 2010, protects the Kinetic Wedge midsole technology, the part of Shape-ups which is the key to providing fitness benefits to consumers.

“We are proud to announce the most recent addition to our Shape-ups patents,” said Leonard Armato, president of SKECHERS Fitness Division. “We have invested tremendous resources into developing this revolutionary footwear, and we go to great lengths to protect our retail partners and consumers from imitations and knockoffs. We are very aggressive in enforcing our patents throughout the world and routinely stop companies from infringing our rights.”

The recent patent, addressing the novel portion of Shape-ups that is central to providing fitness benefits, was issued just days after an independent review board in New Zealand ruled that "the claims in the [Shape-ups] advertisement regarding muscle tone, posture and weight loss had been substantiated by [Skechers] . . . ." This was the second time in recent months that an independent panel made a favorable ruling relating to Shape-ups fitness claims. Earlier this year an independent review board in Australia said that Skechers provided a substantial amount of evidence in support of Shape-ups fitness claims and ruled that Skechers' competitors failed to provide any evidence to challenge Skechers' claims.

Armato continued, “While we are pleased by securing these patents and the independent rulings on the fitness claims, they simply reinforce what our own studies and thousands of unsolicited consumer testimonials have told us all along: Shape-ups is a unique footwear technology that provides wonderful fitness benefits to consumers. We will continue to invest in developing new toning technology and designs, and to protect and enforce our rights worldwide.”

SKECHERS USA Inc

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search