Heeling Sports hires Japan-Asia Strategies

18 Sep '10

2 min read

Heeling Sports LTD, parent company of Heelys, Inc. announces the hiring of Japan-Asia Strategies and its principal, Mr. Thomas Seymour, to further develop and optimize its business in the Asia Pacific Region. Seymour and his company will be based in Tokyo, Japan and will work directly with John O'Neil, Heelys vice president of International, to evaluate current operations and market potential for Heelys in the region.

“We are extremely pleased to have Tom Seymour working with us,” said O'Neil. “His long experience in the Asia Pacific region and his specific knowledge of markets, channels, consumers and trends that impact the Heelys business will help us drive and optimize our business there.”

Seymour has held several senior business development and general management positions in the Asia Pacific region throughout his career for such companies as Pepsico, Parker Pen, Converse, Spalding, Revlon and Mattel. Over the last ten years, his company, Japan-Asia Strategies, has worked with major consumer brands such as Brooks, Prince Tennis, LA Gear, Mattel and H20+ to develop regional strategies, retail programs and business development opportunities.

Japan-Asia Strategies will work with Heelys to establish and implement a comprehensive Asia Pacific region strategy including the evaluation of current distributors, search for additional distribution partners in country markets not currently represented, survey retailers and channels as well as make product development recommendations based on new consumer trends.

Heelys President and CEO Tom Hansen said, “As our international business becomes more and more important, we want to make sure that we're doing everything we can to maximize the opportunity. Tom Seymour has the depth and type of experience that we're looking for in new partners and we believe that he can help us grow our business in many ways in this increasingly critical region.”

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before.

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