Home / Knowledge / News / Rockport launches Ultimate Sailing Shoe: Hydromotion 2
Rockport launches Ultimate Sailing Shoe: Hydromotion 2
23
Nov '10
The Rockport Company is proud to announce the Middle East launch of its ultimate sailing shoe: Hydromotion 2 at an event in Dubai. Rockport is the official footwear sponsor of the Mascalzone Latino Audi Team as they compete in the current 2010 Louis Vuitton Trophy.

The Louis Vuitton Trophy is a series of four regatta races in various locations around the world that are held over the course of three years, and many view success in the race as a precursor to the America's Cup. The Mascalzone Latino Audi Team will be wearing Rockport's Hydromotion 2 boat shoe from the Spring 2011 collection as they sail around the world in this exciting competition.

The Louis Vuitton Trophy in Dubai is the forth in the scheduled series of regattas, and will be held in Dubai from the 12-27 November, 2010. Hosted by Dubai International Marine Club and sponsored by Emirates Airlines, the regatta will use loaned International America's Cup Class yachts, sailed by the finest sailors in the world.

Rockport is steeped in nautical tradition and history as a company that was founded in the New England seaside town of Rockport, MA, in 1971. Rockport first introduced boat shoes in 1989 by merging its heritage of walking shoe comfort technology with the classic styling of the American boat shoe. As a company that takes the wear-testing process seriously, Rockport has sponsored numerous global sailing competitions and teams: becoming the official footwear supplier for the prestigious Whitbread Round the World Race in 1994, being a sponsor of the Assa Abloy team in the 2001–2002 Volvo Ocean Race, and sponsoring the Telefonica team in the 2009–2010 Volvo Ocean Race.

Rockport's new Hydromotion 2 collection is an evolution of the Hydromotion collection that the company designed for the Telefonica sailing team for the 2009–2010 Volvo Ocean Race. The Hydromotion 2 is a true, technical boat shoe. In order to experience the reality of what a sailor endures during a trip, the design team went on their own sailing expedition. Through various wear-tests and prototypes, Rockport developed a performance boat shoe with the following qualities:

• An upper made of mesh (for breathability) and washable leathers (for water resistance)
• A superior Hydromotion water drainage and dispersal system in the footbed and the sole
• Shoelaces that are specially designed to stay tied
• A footbed that incorporates silicon bubbles to ensure that the shoe will stay on the foot, regardless of environmental conditions
• Rounded sole edges to allow for balance while the boat rocks back and forth

“We as a company have the ideal expertise when it comes to performance in the boat shoe category,” said Michael Rupp, Rockport CEO and President. "We have a noted history of incorporating performance technology into classic shoe silhouettes—whether it's a boat shoe, a wingtip, or a hiking boot—and the Hydromotion 2 is a continuation of this tradition. We hope that the Mascalzone Latino Audi Team gains an extra edge as they compete in our shoes for the Louis Vuitton Trophy and beyond.”


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search