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Kolkata leather cluster entities get Fibre2fashion glow
18
May '11
Entrepreneurship Development Institute of India is pleased to announce the online branding and promotion of Kolkata Leather Cluster through world's leading internet platform – FIBRE2FASHION.

Kolkata Leather Cluster is being mentored by Entrepreneurship Development Institute of India as the facilitating agency and Small Industries Development Bank of India is the implementing agency.

Sponsors for this prestigious project are World Bank, Department for International Development UK (DFID), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and KfW Bankengruppe (KfW).

Informing this Mr T K Kumar, Project In Charge for EDI, Kolkata said, “Online branding and promotion was one of the main areas which we seek to promote our cluster entities in and hence we sought expertise of Fibre2fashion.com.”

Currently, four Kolkata Leather Cluster entities have been promoted through the micro website. They are Let's, Om Leather, Podder Son's Ex.L. Pvt. Ltd. and Rajda Industries and Exports Pvt. Ltd.

“All these entities produce excellent exportable leather products like gent's wallets, notecases, credit card holders, ladies purses, card holders, bags – fashionable ladies handbags, Leather / canvas bags, gents folio, other items like laptop cases, file covers, folders, organiser, travel items, flexie tote bags, laptop case or laptop folio, soft luggage and other leather goods,” informed Mr Kumar.

Online business networking along with physical handholding - connecting with buyers throughout the world through email and tele calling is what is expected from this intervention, Mr Kumar stated.

Kolkata Leather Cluster entities are enthused with the fact that they never got such a support in the past and duly acknowledged EDI Kolkata Office for the support that they got through this online as well as off line intervention. They now look forward to expand and enhance their businesses and explore virgin territories exploring the buyer database of Fibre2fashion.com.

Mr Kumar rounded off by saying that EDI will continue its endeavour to extend all cooperation and expertise in enhancing the state of Indian SMEs and MSMEs to the next level as they are the real growth engines for securing the country's economic future.

Entrepreneurship Development Institute of India (EDI) is an autonomous and not-for-profit institute, set up in 1983, is sponsored by apex financial institutions – Industrial Development Bank of India (IDBI), ICICI Ltd., IFCI ltd., State Bank of India (SBI) and Government of Gujarat.

Entrepreneurship Development Institute of India (EDI)


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