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Garmon shows Geopower NPS compound for denim at Kingpins
26
Oct '17
Courtesy: Garmon Chemicals
Courtesy: Garmon Chemicals
Garmon Chemicals, the leader in the R&D and marketing of total chemical solutions for the apparel industry headquartered in San Marino, presented its Geopower NPS compound at the recently held Kingpins show in Amsterdam, Netherlands, on October 25 and 26, 2017. Geopower NPS, which was launched in April 2017, helps eliminate pumice stones from denim washing.

At the expo, Garmon Chemicals helped educate those visitors who are not familiar with denim garment processing and provided the expert audience with a new and different experience. By tapping into the skills and equipment of the movie crew that documents the stunts of Moto GP superstar Valentino Rossi, Garmon Chemicals offered a virtual tour of a modern laundry. Visitors were able to follow the route of jeans during some of the critical operations and stumble into pumice stones along the way.

Kingpins’ guests also had the opportunity to experience the stylish creations of The Italian Job, sister company of Garmon Chemicals whose main mission is responsible chemistry applied to fashion. The Italian Job showcased a startling product concept capsule entirely built on the stunning effects produced by Geopower NPS.

To show the facts behind the innovation, a special garment was displayed at the Garmon chemicals booth and, thanks to a dedicated augmented reality app, visitors could see in detail every advantage generated by Geopower NPS being tested on a real pair of jeans.

Global markets are finding Geopower NPS surprising on four dimensions. The compound is more than an “enzyme”. It is a highly sophisticated and complex compound whose ingredients work in synergy on the indigo that is both on the fibres and in the bath.

The compound gives heritage-rich looks on denim without the intervention of pumice stones and creates a range of very quintessential effects, helping brands to differentiate their offer as well. (GK)

Fibre2Fashion News Desk – India


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