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American streaming service Netflix debuts shopping platform

15 Jun '21
1 min read
Pic: Netflix
Pic: Netflix

American content streaming service Netflix has announced the launch of its shopping platform Netflix.shop to offer exclusive limited-edition apparel inspired by shows that stream on the platform. Items debuting this month include streetwear based on anime series Yasuke and Eden; as well as apparel inspired by Lupin in collaboration with the Musée du Louvre.

The company has collaborated with up-and-coming designers like Nathalie Nguyen, Kristopher Kites and Jordan Bentley for the shopping platform.

“Just like in our series and films, we’re excited to work with new voices in this space as well. Keep an eye out for exclusive products from beloved titles like The Witcher and Stranger Things, as well as new Netflix logo-wear from Japanese fashion house Beams,” the streaming service said in a press release.

The limited-edition items join the vast assortment of consumer products that have been made available through Netflix’s trusted partners like Target.

The Netflix.shop has first been made available in the US and will be expanded to other countries around the world in the coming months.

“We’re thrilled to give fans a new way to connect with their favourite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Netflix said.

Fibre2Fashion News Desk (KD)

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