During the month, the average time spent by female users on mobile internet soared 42.7 per cent year-on-year, while each female user spent an average of nearly 7 hours during the month on e-commerce apps, registering an increase of 10.3 per cent, Chinese media said citing the report by big data service provider QuestMobile said.

The report also mentioned an increasingly diverse channels for female users in online shopping, including content platforms, recommendation-based platforms, and social networking platforms.

Fibre2Fashion News Desk (RKS)