Vietnam companies get Amazon boost to turn into brands

15 Apr '21

2 min read

Pic: Shutterstock

The Vietnam Textile & Apparel Association (VITAS) and Amazon have signed a deal whereby Vietnamese textiles and garment firms will get the chance to promote their brands on Amazon Global Selling. Since products made in Vietnam are sold worldwide without brand names, this will provide them with an opportunity to showcase products at the global stage.

If the sales generated through the global direct selling channel of Amazon go according to plan, Vietnam's goal of having 30 world-class textile brands in the next nine years could become a reality. Companies in Vietnam, which is the fourth largest exporter of apparel in the world, have been struggling to make the transition from business-to-business (B2B) to business-to-consumer (B2C).

Selling products through Amazon, even if the volumes are not big, is being seen as a great opportunity to build up individual brands. Apparel products from Vietnam are recognised for the quality, reasonable prices and compliance with consumer requirements in many Western markets.

Meanwhile, Amazon Global Selling—Asia will invest in smart technologies and solutions to support companies in Vietnam. Earlier, it had set up a team in the Southeast Asian nation to help local businesses directly access 300 million buyer accounts, including more than 100 million prime customers in many of Amazon’s international markets.

Fibre2Fashion News Desk (SG)

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