Under this partnership, Snapdeal will implement GoKwik's AI model to gain customer insights using over 200 parameters, including customer behaviour and historical data.

The partnership will help Snapdeal to offer enhanced and customised shopping experience to its customers.

The e-commerce giant receives more than 72 per cent of its orders from smaller cities and towns and with GoKwik’s automated address correction, Snapdeal will be able to verify the accuracy of customers addresses.

“With Snapdeal’s extensive connect with emerging online buyers, especially across India’s smaller cities and towns, implementation of new digital technologies is an important part of our strategy to enhance user experience. GoKwik’s AI/ML-enabled model will help us offer a customized experience that factors in the diversity amidst our user base,” said Sarvartha Kanchan the vice president of supply chain management and customer experience at Snapdeal, in a press release.

“It gives us immense pride to partner with Snapdeal, one of the pioneers in the Indian e-commerce space. Snapdeal is today playing a key role in expanding India’s e-commerce footing to include a vast set of new buyers, especially from Bharat. GoKwik is aimed at creating customized, robust, and effective solutions that will act as the fuel to smoothen the shopping experience for new and regular online shoppers. We look forward to deploying our AI algorithms in support of Snapdeal’s mission to go deeper into India’s Tier lll and IV cities,” added Chirag Taneja, founder and CEO at GoKwik.

Fibre2Fashion News Desk (SF)