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Indian marketplace Flipkart signs partnership with Adani Group
14 Apr '21
4 min read
Pic: Shutterstock
Flipkart, India’s leading home-grown e-commerce marketplace that includes group companies Flipkart, Myntra, and Flipkart Wholesale, has announced a strategic and commercial partnership with Adani group. Over the years, Adani has positioned itself to be the market leader in its transport logistics and energy utility portfolio businesses in India.
In this two-pronged partnership, Flipkart will work with Adani Logistics, the largest diversified end-to-end logistics service provider in the country and a wholly owned subsidiary of Adani Ports & Special Economic Zone Limited, to strengthen Flipkart’s supply chain infrastructure and further enhance its ability to serve its rapidly growing base of customers, according to a press release by Flipkart.
In addition, Flipkart will set up its third data centre at AdaniConneX, a Chennai based facility, leveraging AdaniConneX’s world-class expertise and industry-leading data centre technology solutions. AdaniConneX is a new joint venture formed between EdgeConneX and Adani Enterprises. As part of this partnership, Adani will construct a massive 534,000 square feet. fulfilment centre in its upcoming logistics hub in Mumbai that will be leased to Flipkart to address the growing demand for e-commerce in Western India and support market access of several thousands of sellers and MSMEs in the region. Leveraging state-of-the-art technologies, the centre is expected to be operational in Q3 2022 and will have the capacity to house ten million units of sellers’ inventory at any point. In addition to strengthening Flipkart’s supply chain infrastructure to support MSMEs and sellers, the facility will enhance local employment and create around 2,500 direct jobs and thousands of indirect jobs, Flipkart said.
The other prong of the partnership will see Flipkart developing its third data centre at the AdaniConneX facility as a part of one of the largest private cloud deployments in the country thereby further strengthening its growing marketplace e-commerce business in India. The data centre has been designed to meet the highest standards in reliability, security, and sustainability, which will capitalise on Adani’s capability as the largest solar player in the country to generate and source green power. The AdaniConneX data centre is a brand-new facility enabling Flipkart to design the data centre to its growing infrastructure needs with a significant focus on security and keeping data locally within India, according to Flipkart.
“I am delighted to see two of India’s fastest-growing businesses come together to help build some of the most critical as well as state-of-the-art infrastructure that our nation needs. This is what Atmanirbharta should be all about. This broad-ranging partnership across our logistics and data centre businesses is a unique business model, and we see this as a great opportunity to serve Flipkart’s physical as well as digital infrastructure needs. Flipkart has been instrumental in defining e-commerce adoption in India, both through the value it creates and its constant technological innovation to serve its consumers. We look forward to a long and fruitful partnership as we focus on learning from each other as well as leveraging our mutual strengths to prioritise consumers and development of India’s MSME ecosystem,” Karan Adani, chief executive officer of Adani Ports and Special Economic Zone (APSEZ) said in a statement.
“Adani is unmatched in the way it has gone about building infrastructure across India. What it brought to us was a unique combination of logistics, real estate, green energy, and data centre infrastructure capabilities. We are delighted to initiate our association with Adani to strengthen our supply chain and technology infrastructure. At Flipkart, we are focused on ensuring that our customers get access to a wide range of products made available by sellers across the country as we continuously innovate to drive greater affordability. Our logistics network and technology stack are instrumental in making this a reality. These investments will help us strengthen our presence and capabilities in India to support MSMEs and sellers while also accelerating job creation and growth,” Kalyan Krishnamurthy, chief executive officer at Flipkart said.
In this two-pronged partnership, Flipkart will work with Adani Logistics, the largest diversified end-to-end logistics service provider in the country and a wholly owned subsidiary of Adani Ports & Special Economic Zone Limited, to strengthen Flipkart’s supply chain infrastructure and further enhance its ability to serve its rapidly growing base of customers, according to a press release by Flipkart.
In addition, Flipkart will set up its third data centre at AdaniConneX, a Chennai based facility, leveraging AdaniConneX’s world-class expertise and industry-leading data centre technology solutions. AdaniConneX is a new joint venture formed between EdgeConneX and Adani Enterprises. As part of this partnership, Adani will construct a massive 534,000 square feet. fulfilment centre in its upcoming logistics hub in Mumbai that will be leased to Flipkart to address the growing demand for e-commerce in Western India and support market access of several thousands of sellers and MSMEs in the region. Leveraging state-of-the-art technologies, the centre is expected to be operational in Q3 2022 and will have the capacity to house ten million units of sellers’ inventory at any point. In addition to strengthening Flipkart’s supply chain infrastructure to support MSMEs and sellers, the facility will enhance local employment and create around 2,500 direct jobs and thousands of indirect jobs, Flipkart said.
The other prong of the partnership will see Flipkart developing its third data centre at the AdaniConneX facility as a part of one of the largest private cloud deployments in the country thereby further strengthening its growing marketplace e-commerce business in India. The data centre has been designed to meet the highest standards in reliability, security, and sustainability, which will capitalise on Adani’s capability as the largest solar player in the country to generate and source green power. The AdaniConneX data centre is a brand-new facility enabling Flipkart to design the data centre to its growing infrastructure needs with a significant focus on security and keeping data locally within India, according to Flipkart.
“I am delighted to see two of India’s fastest-growing businesses come together to help build some of the most critical as well as state-of-the-art infrastructure that our nation needs. This is what Atmanirbharta should be all about. This broad-ranging partnership across our logistics and data centre businesses is a unique business model, and we see this as a great opportunity to serve Flipkart’s physical as well as digital infrastructure needs. Flipkart has been instrumental in defining e-commerce adoption in India, both through the value it creates and its constant technological innovation to serve its consumers. We look forward to a long and fruitful partnership as we focus on learning from each other as well as leveraging our mutual strengths to prioritise consumers and development of India’s MSME ecosystem,” Karan Adani, chief executive officer of Adani Ports and Special Economic Zone (APSEZ) said in a statement.
“Adani is unmatched in the way it has gone about building infrastructure across India. What it brought to us was a unique combination of logistics, real estate, green energy, and data centre infrastructure capabilities. We are delighted to initiate our association with Adani to strengthen our supply chain and technology infrastructure. At Flipkart, we are focused on ensuring that our customers get access to a wide range of products made available by sellers across the country as we continuously innovate to drive greater affordability. Our logistics network and technology stack are instrumental in making this a reality. These investments will help us strengthen our presence and capabilities in India to support MSMEs and sellers while also accelerating job creation and growth,” Kalyan Krishnamurthy, chief executive officer at Flipkart said.
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