Pivotree launches Buy Online, Pickup In-Store solution

25 May '20

3 min read

Pic: Pivotree

Pivotree, a leading global commerce and MDM services provider, has announced the launch of its Buy Online, Pickup In-Store (BOPIS) solution. BOPIS by Pivotree, which is headquartered in Toronto, Ontario, can be rapidly implemented, in a matter of weeks, to drive same-quarter return on investment (ROI) for retailers with online commerce channels.

A study from Adobe Analytics found that BOPIS orders increased 208 per cent from April 1-20, YoY. In addition to essentials like groceries, shoppers have sought immediate gratification for fast pickup of apparel, electronics, personal care, office supplies, books, toys, and other items. Pivotree’s BOPIS solution addresses this heightened demand for curb-side/in-store pickup. As a rapidly-integrated, platform-agnostic solution, BOPIS can run parallel to existing systems, with the capability to be switched on and off as needed, according to a media statement by Pivotree.

The solution has a BOPIS Curbside Manager, which augments existing BOPIS capabilities to effectively manage the interactive process of delivering the customer’s order at the curb or parking lot, focusing on order accuracy, seamless communication, and expedient order delivery.

With the BOPIS Personal Shopper (Pick and Pack) feature, the solution pulls from the current e-commerce experience and adds a BOPIS option at checkout. Store personnel utilise a personal shopper mobile app to pick-and-pack the customer’s order, which is then routed through Curbside Manager for pickup.

The BOPIS Personal Shopper with a Hosted BOPIS Page adds to personal shopper capabilities with a form allowing customers to specify pickup store, time, notes, or special instructions to improve the order and pickup process.

BOPIS joins a suite of Social Distancing Commerce Enablement Solutions offered by Pivotree to help companies respond and evolve to a commerce world reshaped by the pandemic. Pivotree integrated BOPIS for one national Canadian retailer earlier this quarter which was deemed an essential service and needed a rapid solution to sell their goods to customers.

“Retailers who have BOPIS capabilities are in a better position to attract and retain customers, and compete with fast fulfilment options that, in many cases, even giants like Amazon can’t offer. To help companies get back to business and adapt to this new normal, Pivotree is introducing a BOPIS solution that enhances the curb-side customer experience and allows retailers to quickly capitalise on the inventory they already have sitting in their stores,” Greg Wong, chief revenue officer at Pivotree said.

“At Pivotree we have been helping our clients embrace change and disruption as more businesses move towards a digital future. Our innovation team is dedicated to developing solutions that add real business value to clients using new and creative technologies and processes. This pandemic has accelerated the need to adapt more quickly than any of us could have predicted, and old standards of customer experience are not a viable strategy for business continuity. This is why we’ve developed a process for rapid innovation that delivers expedited time to value that is focused on helping our clients’ businesses survive COVID-19, and accelerate in the phases that follow it,” Peter Lui-Hing, chief innovation officer at Pivotree said.

Fibre2Fashion News Desk (GK)

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