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Zalando expands online store Zircle to Sweden & Denmark

25 Feb '21
2 min read
Pic: Zalando
Pic: Zalando

Zalando has expanded Zircle, a webshop dedicated to consumers looking for a quality-checked, inspirational pre-owned fashion assortment to Sweden and Denmark. As Europe’s leading online fashion platform headquartered in Berlin, Zalando delivers to customers in 17 countries. Zalando fashion store has a wide assortment from more than 3,000 brands.

All of this comes with the look, feel, and unmatched convenience of Zalando, making more than 100,000 fashion items from well-known brands now available to all Zalando customers in these two markets in the Nordics. Zircle responds to conscious Nordic consumer demand for an easy and convenient pre-owned fashion shopping experience. A Zalando survey shows that around half of Zalando’s Swedish and Danish customers would consider buying pre-owned fashion within the next six months, the company said in a media statement.

Each article on the platform, all previously owned by Zalando customers in markets where a trade-in function is available, has been assessed in a two-step quality check; first via digital photos uploaded by the customer and secondly once Zalando receives the physical product. This is done to guarantee a curated and high-quality fashion experience. The wide assortment on Zircle includes brands that are available on Zalando and others currently unavailable on the Fashion Store. In line with Zalando’s goal to minimise waste and keep materials in use, specifically eliminating single-used plastics by 2023, plastic-free packaging is being piloted for all orders from Zircle and recycled paper is used instead, Zalando said.

“We are very excited to expand Zircle to Sweden and Denmark and offer Nordic consumers a pre-owned experience with the highest level of convenience. Over the past two years since launching Zircle in Germany and expanding across Europe, we have gathered many learnings that helped improve the customer experience when shopping on Zircle,” Mareike Hummel, director UX Recommerce at Zalando, said in a press release.

With the launch of Zircle in 2019 in Germany, Zalando has had the chance to test and learn how the pre-owned experience works for its customers and how it can be scaled and improved. Following those learnings, Zalando integrated the Pre-Owned category into the Zalando Fashion Store in Germany, Spain, Belgium, France, the Netherlands, and Poland in 2020.

Fibre2Fashion News Desk (GK)

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