Khronos sets up exploratory group for 3D-com standards

03 May '19

2 min read

Pic: Khronos Group

The Khronos Group, a consortium of firms creating advanced 3D standards, recently set up an exploratory group to probe forming standards and guidelines for production and distribution of real-time 3D representations of products so that those can be experienced consistently across all platforms and devices like mobile, Web and virtual reality (VR) solutions.

To gather industry input, the exploratory group is open to any company without cost or intellectual property licensing obligations.

Khronos will form a working group to enable any interested company to join it and participate under its proven multi-company governance process provided there is industry support, according to a press release from the consortium.

The leading global retail brands and technology companies proposing this initiative include 3XR, 4D Pipeline, Adobe, Autodesk, Dassault Systèmes, Deloitte Consulting, Facebook, Ferguson Ventures, Google, Houzz, IKEA, JD.com, Lowe’s, Microsoft, NVIDIA, Pinterest, Qualcomm, Samsung, Shopify, Target, ThreeKit, Topline Furniture, Unity Technologies, UX3D, Wayfair, and Williams-Sonoma Inc./Outward.

The aim of this initiative is to enable 3D virtual products to be experienced realistically and consistently across a variety of endpoints, including search results, social feeds, ad units, in apps, on e-commerce websites, on mobile AR devices and VR/AR headsets, and on in-store displays.

Standard specifications and guidelines would align and streamline interactions between retailers and manufacturers working with technology providers, content creators, and technology platforms distributing and displaying virtual products.

This initiative would also leverage and guide the evolution of existing Khronos standards such as glTF for transmission of photorealistic 3D assets, WebGL for interactive 3D applications on the Web, Vulkan for driving high-performance interactive 3D graphics, and OpenXR for enabling AR and VR applications that are portable across multiple vendor platforms. (DS)

Fibre2Fashion News Desk – India

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