Japanese fashion brand Ambush partners with NFT project Monkey Kingdom

05 May '22

2 min read

Pic: Ambush the Kingdom

Tokyo-based fashion and lifestyle brand Ambush has announced its partnership with Asian PFP NFT project Monkey Kingdom to launch ‘Ambush the Kingdom’ for bridging digital and physical realities and bringing together communities from both Web 3.0 projects. Ambush was founded by Yoon and Verbal, one of the first fashion brands to successfully launch a series of NFTs traded on OpenSea, and create its own proprietary metaverse, the SILVER FCTRY.

Both holders of Monkey Kingdom and Ambush NFTs will have access to Ambush the Kingdom fashion merchandise starting with a collaborative t-shirt; a unique NFT collectible that allows holders of both NFTs to gain access to both digital outfits and unique physical goods, such as jewellery; and with the upcoming reveal of the Gen 3 version of Monkey Kingdom – Monkey Legends – this new avatar will become inhabitants of The Kingdom metaverse and will have the option to be dressed in Ambush gear, the two companies said in a joint media release.

Monkey Legends, coming in this month, is a collection of 10,000 avatars that feature traits and powers based on Sun Wukong, the legendary mythical figure from traditional folklore. The Monkey Legends are designed to be metaverse ready and are fully customisable. This evolution of Monkey Kingdom on the Ethereum blockchain will support whole new experiences and exclusive access into The Kingdom, an open world metaverse (currently in development) that will be populated by different brands, NFT projects and an enlarged community, the release added.

NFT holders will be able to socialise, play, and create in a cutting-edge digital playground. Ambush will have a permanent structure within the futuristic city of Miraijuku, including quests and P2E elements.

Fibre2Fashion News Desk (KD)

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