"The collaboration with UBM amplifies the resonance of White tradeshow on the American market, which represents an excellent opportunity for our companies. White has always been very attentive to international markets, where it's been present for many years and continues to invest and promote its DNA and its brands exponentially," said Massimiliano Bizzi, White president and founder.

Project, the signature menswear show will lead the charge by introducing visionary New York based menswear label Abasi Rosborough to the European market in June 2018. A dedicated installation will serve as a preview of the brand’s SS’19 collection at White Man.

"This will be our first time visiting Milano personally, and also the first time to bring Abasi Rosborough there. We are excited and thankful to White and UBM Fashion for the support, and recognizing our work. We are looking forward to seeing stores we currently work with in Italy, PNP Firenze and Dantone Milano, as well as meeting new clients. Also, we are quite excited about the food and coffee in Milan," shared designers Greg Rosborough and Abdul Abasi.

"I am excited to join forces with White. The synergies between our shows will allow a seamless experience for both US and Italian brands to expand their reach to more diverse retailers and media. I look forward to a compelling relationship between our shows," Tommy Fazio, Men’s fashion director, UBM Fashion.

Project will celebrate the launch with a kick-off event during July’s Market Week. Over the next two seasons, UBM Fashion and White Show will work together to design retailer matchmaking platforms and develop a curation of visionary brands to host at upcoming shows. (RR)

Fibre2Fashion News Desk – India