Interviews
ASAP Show declares inaugural FITS event in China
28 Jun '06
3 min read
ASAP Show Inc announces the inaugural FITS event from June 28 to July 1, 2006 to be held in Hangzhou, China. Fashion International Trade Show ('FITS”) is a first of its kind license show for international brands to enter the fast growing and potentially the largest consumer market –China.
Frank Yuan, CEO of ASAP stated “we are so pleased that there are 21 international brands who are participating at the first FITS show, i.e. Carhartt - Europe, Davidoff Accessory - Belgium, Pirelli Shoes - Italy, Johnston's Cashmere - Scotland, Ado Mizumori – Japan, Jordon - Canada, Koton -Turkey and Jane Singer, Solace Per Aqua, CdeC, Sad Sam Honey, Hana Deka Club, Intercontinental Licensing, Kimiko Fisika, La Belle, Lloyd Klein, Original FBB, Gerry and others from USA.” Yuan added “since Chinese consumers are not familiar with any foreign brands, all medium size brands and designers can become famous brands with the right promotion.”
Seminars, held in conjunction with FITS, invited elusive and expert consultation in every field to address the most important issues for international brands and to understand the Chinese domestic market.
The speakers consist of Jonathan M. Heimer - Deputy Principle Commercial Officer, U.S. Consulate General in Shanghai, OuYang Yi Ming – V.P. - Shanghai Pacific Department Store, Liu Hai Feng - Professor/Chief Consultant, Constant College, Qing Hua University, and other industry leaders.
More than 300 paid attendees confirmedto attend. The following three groups are most interested in finding the opportunities for licensing an international brand 1) Chinese brands with an established distribution channel 2) Department store brand managers 3) Export apparel manufacturers, who know it is the best chance to start selling domestic.
Frank Yuan, CEO of ASAP stated “we are so pleased that there are 21 international brands who are participating at the first FITS show, i.e. Carhartt - Europe, Davidoff Accessory - Belgium, Pirelli Shoes - Italy, Johnston's Cashmere - Scotland, Ado Mizumori – Japan, Jordon - Canada, Koton -Turkey and Jane Singer, Solace Per Aqua, CdeC, Sad Sam Honey, Hana Deka Club, Intercontinental Licensing, Kimiko Fisika, La Belle, Lloyd Klein, Original FBB, Gerry and others from USA.” Yuan added “since Chinese consumers are not familiar with any foreign brands, all medium size brands and designers can become famous brands with the right promotion.”
Seminars, held in conjunction with FITS, invited elusive and expert consultation in every field to address the most important issues for international brands and to understand the Chinese domestic market.
The speakers consist of Jonathan M. Heimer - Deputy Principle Commercial Officer, U.S. Consulate General in Shanghai, OuYang Yi Ming – V.P. - Shanghai Pacific Department Store, Liu Hai Feng - Professor/Chief Consultant, Constant College, Qing Hua University, and other industry leaders.
More than 300 paid attendees confirmedto attend. The following three groups are most interested in finding the opportunities for licensing an international brand 1) Chinese brands with an established distribution channel 2) Department store brand managers 3) Export apparel manufacturers, who know it is the best chance to start selling domestic.
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