Boda Skins announces 2021 plans including Asia expansion

20 Nov '20

3 min read

Pic: Boda Skins

Global fashion brand, Boda Skins, has released its 2021 plans which include expansion into Asia, seasonal capsule collections, and a buy-back scheme to turn old jackets into reusable rucksacks. Manchester-based brand founded by Nathan Alexander, is renowned for leather jackets, has also appointed a new senior management team to support its growth plans.

Boda Skins is already a huge success in Europe, the United States and Australia, where its range is worn by thousands of customers and celebrities alike, including Khloe Kardashian, Olivia Palermo, Hailey Bieber, Anthony Joshua and Justin Timberlake. In 2021, the global fashion brand will be expanding into Asia, working with a Chinese digital marketing company to raise its profile and help increase ecommerce sales.

Boda Skins has recently raised £500,000 funding from Barclays and Funding Circle to accelerate its growth in Asia, as well as expand its product range and core technology. Even lockdown was a success for the company, when Boda Skins experienced record sales, a 20 per cent increase YoY in the summer period with many purchases coming from the UK and Germany.

In 2021, Boda Skins will drop a new capsule collection each season. These condensed collections will include Boda Skins’ most influential pieces, including puffer jackets, shearling jackets, sunglasses, denim, boots and face masks, and of course, the wide range of leather jackets that it is renowned for.

To support the ambitious growth plans, Ashley Waring joins Boda Skins as managing director and Cameron Lee as finance director, who will work alongside founder and CEO, Nathan Alexander. BODA SKINS has also appointed Laura Millington as head of product and creative, Rachel Davies as garment technologist and Mia Joel as global e-commerce assistant.

Managing director, Ashley Waring, joins with over 15 years’ experience of working in fashion and retail. Waring formally held a position with global online retailer, Country Attire, where she was an integral part of the leadership team, driving a 40 per cent increase in business turnover and increasing profit by over 100 per cent.

Cameron Lee, is an entrepreneur and former investment banker. Aside from working with Boda Skins, Lee is also the current CEO of Total Processing, a 50 strong technology business and a non-executive director at Single Muslim.

“We’re so lucky to have such talented new employees on board, with the experience and expertise to help us achieve our ambitions. We’ve had increased demand from Asia but haven’t launched fully there yet, so that will be our main focus for the remainder of the year and 2021,” CEO of Boda Skins, Nathan Alexander, said in a press release.

“The whole team has been amazing in working through the pandemic and it’s testament to their hard work that sales have soared, despite the delays and challenges with global supply chains,” Alexander said. “We already make quality leather jackets that can last a lifetime, but by 2021, our aim is to ensure there’s zero single use throwaway packaging, which is something we’re very passionate about.”

Fibre2Fashion News Desk (JL)

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