Shanghai wants leading brands to launch products there

The city will develop platforms to help these leading fashion brands to debut and will promote the Shanghai Fashion Week to become the fifth biggest fashion week globally, according to Chinese media reports.

It will also set up professional agencies to work with counterparts from abroad to provide services in media, advertising and brand promotion.

The city will try to bank on the opportunity offered by the first China International Import Expo to be held in November in Shanghai to boost the Shanghai Shopping brand, said the Shanghai Commerce Commission.

The city will exploit its resources in finance, trade, shipping and scientific innovation to better connect traditional businesses with e-commerce companies to deepen collaboration. (DS)

Fibre2Fashion News Desk – India