Jewelry retailer Birks & Mayors sales gain 17%

11 Jan '06

3 min read

Comparable store sales growth during this period was primarily driven by customers attracted to the expanded selection of high-end luxury jewelry collections now offered in the stores.

'The increased demand for these high-end offerings reinforces their strategy of offering unique luxury items and outstanding personal customer service.

Also, they were very encouraged by their customers' response during the holiday season to The Amorique Diamond, their newly developed and designed proprietary diamond that they recently introduced,' said Thomas Andruskevich, President and Chief Executive Officer.

Andruskevich added, 'Their holiday season success reinforces the effectiveness of their merchandising, marketing and retail initiatives, which are based on solid business planning and strategies and remain in place as they move forward.

They are hopeful these initiatives will continue to support their growth into the fourth fiscal quarter and produce another successful fiscal year.'

Birks & Mayors Inc is a leading North American luxury retailer, designer, manufacturer and wholesaler of fine jewelry, timepieces, sterling silverware and gifts. Birks & Mayors Inc. has 67 luxury jewelry stores, 39 stores operating under the Birks brand across Canada, and 28 stores operating under the Mayors brand in Florida and Atlanta, Georgia.

Birks & Mayors Inc

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