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Sof Sole launches Footcare accessory for women
18 Jan '06
2 min read
"All of their retail partners are seeking a way to dramatically increase their accessory category penetration," said Kurt Wineman, vice president of sales for the Sof Sole brand.
"Sof Sole energy speaks to the female active athletic segment that their initial tests show respond well to the Sof Sole energy concept".
Sof Sole energy will be available at leading sporting goods and sport shoe retailers in the US, Canada and the UK initially in Q1 of 2006 with a worldwide roll-out scheduled for mid-year.
Sof Sole energy is a brand privately held by Implus Footcare LLC headquartered in North Carolina's Research Triangle Park. Implus is a leader in the "below the ankle" categories of insoles, performance socks, laces and shoe care.
"Sof Sole energy speaks to the female active athletic segment that their initial tests show respond well to the Sof Sole energy concept".
Sof Sole energy will be available at leading sporting goods and sport shoe retailers in the US, Canada and the UK initially in Q1 of 2006 with a worldwide roll-out scheduled for mid-year.
Sof Sole energy is a brand privately held by Implus Footcare LLC headquartered in North Carolina's Research Triangle Park. Implus is a leader in the "below the ankle" categories of insoles, performance socks, laces and shoe care.
Sof Sole
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