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Spy Optic enters distribution partnership with Marmalade Group
31 Mar '06
2 min read
Spy Optic Inc, a wholly owned subsidiary of Orange 21 Inc, has signed a distribution agreement with the Marmalade Group Pty Ltd.
Under the terms of the agreement, Marmalade Group becomes the exclusive distributor of all Spy Optic products in Australia.
Marmalade Group will replace Monza Imports, Spy's previous Australian distributor. Marmalade Group is a leading distributor of youth lifestyle and apparel brands and will act as the exclusive distributor for all Spy Optic products.
Barry Buchholtz, CEO of Orange 21, said, "We are very excited about the distribution partnership with the Marmalade Group, which supports our strategy of re-establishing Spy Optic's position in the very promising Australian market."
"It will be a lengthy process of rebuilding the brand and its distribution network in the Australian market, but Marmalade Group has an outstanding reputation and the necessary experience in place to achieve our goals in the market, broaden the awareness of the Spy Optic brand and contribute to our future sales growth in the Australian marketplace," he added.
Brian Sheedy, the Marmalade Group's Director, said, "Spy Optic has a proven track record of product excellence and customer satisfaction, and we are very pleased to partner with Spy Optic to strengthen its presence in Australia."
"We look forward to collaborating with their talented team as we help grow the business and increase Spy's brand awareness," Sheedy said.
Spy Optic Inc designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding and motocross, and the youth lifestyle market within fashion, music and entertainment.
Under the terms of the agreement, Marmalade Group becomes the exclusive distributor of all Spy Optic products in Australia.
Marmalade Group will replace Monza Imports, Spy's previous Australian distributor. Marmalade Group is a leading distributor of youth lifestyle and apparel brands and will act as the exclusive distributor for all Spy Optic products.
Barry Buchholtz, CEO of Orange 21, said, "We are very excited about the distribution partnership with the Marmalade Group, which supports our strategy of re-establishing Spy Optic's position in the very promising Australian market."
"It will be a lengthy process of rebuilding the brand and its distribution network in the Australian market, but Marmalade Group has an outstanding reputation and the necessary experience in place to achieve our goals in the market, broaden the awareness of the Spy Optic brand and contribute to our future sales growth in the Australian marketplace," he added.
Brian Sheedy, the Marmalade Group's Director, said, "Spy Optic has a proven track record of product excellence and customer satisfaction, and we are very pleased to partner with Spy Optic to strengthen its presence in Australia."
"We look forward to collaborating with their talented team as we help grow the business and increase Spy's brand awareness," Sheedy said.
Spy Optic Inc designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding and motocross, and the youth lifestyle market within fashion, music and entertainment.
Spy Optic Inc
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