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Steve & Barry's inks license pact with 2006 FIFA World Cup

06 Jun '06
3 min read

Steve & Barry's, the lifestyle apparel chain that's revolutionizing retail, announced today it has entered into a licensing agreement with the Federation Internationale de Football Association (FIFA), just in time for soccer's biggest event, the 2006 FIFA World Cup Germany(TM), which takes place June 9 - July 9, 2006.

Steve & Barry's has produced a variety of 2006 FIFA World Cup licensed t-shirts for men, women and children, to be sold at participating locations nationwide while supplies last.

The Steve & Barry's 2006 FIFA World Cup licensed collection features graphic t-shirts emblazoned with the logos of participating countries, including USA, Mexico, Italy, Germany, France and defending FIFA World Cup Champion, Brazil. The FIFA World Cup product is currently in stores and is priced at just $9.98. Prices may change without notice.

"When it comes to delivering the most-wanted licensed properties to customers, Steve & Barry's is second-to-none and FIFA World Cup Soccer is as hot as it gets right now," said Barry Prevor, co-CEO of Steve & Barry's.

"With more than one billion fans around the world getting geared up for a global event four years in the making, we are thrilled for the opportunity to help fans celebrate World Cup fever in the United States."

Steve & Barry's, in partnership with its licensing arm 4004 Inc., sells officially licensed product for over 350 unique properties including colleges and universities, automotive manufacturers, consumer product goods and sports & entertainment companies.

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