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GBMI introduces footwear brand NOMASS
18 Jul '06
2 min read
Leader in fashion forward footwear, Global Brand Marketing, Inc is pleased to announce the launch of a new men's and women's footwear line called NOMASS by Dry-shoD.
NOMASS is a design driven, active casual brand that allows entry into the luxury casual market for those looking to evolve from a traditional, white sneaker led lifestyle.
"The NOMASS product is a 'brown shoe sneaker line' for that consumer still looking for the comfort of athletic shoes in a more casual and sophisticated package," said Killick Datta, Chairman and Chief Executive Officer of Global Brand Marketing, Inc. "We recognized a demand for an active casual fashion brand, and we have responded with a directional and unique line that will enable us to grow our share in this category.
Dry-shoD is a world renowned brand known for its innovative and exciting footwear offerings, and the NOMASS line will benefit from this design philosophy."
NOMASS displays the same edge that has come to characterize GBMI's other footwear collections and targets stylish customers between the ages of 22-35. NOMASS addresses the demand for more casual, yet stylish designs with price points of approximately $90 to $110. The full collection will officially launch at the WSA show August 1st and will be shipped to retail customers in time for the holiday selling season. It was just launched internationally at the recent Bread & Butter show in Barcelona.
GBMI plans to introduce strategic marketing and advertising initiatives to support the roll-out of the new NOMASS line. As part of the program, the Spring 2007 advertising campaign will have a very modern edge to it and will target the more fashionable and design centric customer.
NOMASS is a design driven, active casual brand that allows entry into the luxury casual market for those looking to evolve from a traditional, white sneaker led lifestyle.
"The NOMASS product is a 'brown shoe sneaker line' for that consumer still looking for the comfort of athletic shoes in a more casual and sophisticated package," said Killick Datta, Chairman and Chief Executive Officer of Global Brand Marketing, Inc. "We recognized a demand for an active casual fashion brand, and we have responded with a directional and unique line that will enable us to grow our share in this category.
Dry-shoD is a world renowned brand known for its innovative and exciting footwear offerings, and the NOMASS line will benefit from this design philosophy."
NOMASS displays the same edge that has come to characterize GBMI's other footwear collections and targets stylish customers between the ages of 22-35. NOMASS addresses the demand for more casual, yet stylish designs with price points of approximately $90 to $110. The full collection will officially launch at the WSA show August 1st and will be shipped to retail customers in time for the holiday selling season. It was just launched internationally at the recent Bread & Butter show in Barcelona.
GBMI plans to introduce strategic marketing and advertising initiatives to support the roll-out of the new NOMASS line. As part of the program, the Spring 2007 advertising campaign will have a very modern edge to it and will target the more fashionable and design centric customer.
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