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Spiegel Brands rolls out new lingerie line

18 Jul '06
3 min read

Spiegel Brands Inc, the New York-based specialty retailer that markets fashionable apparel and home decor items, announced the launch of Cami Intimate, a lingerie line available through Newport News and Spiegel catalogs.

For decades, the fashion police dictated that women had to keep their lingerie hidden beneath clothes -- until now.

Cami Intimate, which consists of five distinct collections, features beautiful and sophisticated, yet comfortable and practical lingerie pieces that are just "too pretty to hide" alongside coordinating ready-to-wear pieces. The retail price points for Cami Intimate range from $8 to $59.

"Cami Intimate was designed with every woman in mind," said Geralynn Madonna, president and CEO of Spiegel Brands Inc. "With collections ranging from embroidered satin to simple curve hugging seamless mesh, there's something here for every mood, style and body type."

The five Cami Intimate collections -- Flirty, Chic, Sexy, Beautiful, and Glamorous -- have traditional lingerie pieces at their heart, but also include coordinating ready-to-wear pieces that compliment the collection.

-- The Flirty Collection: Embroidered Mesh, $16-$39 - Features chic, ultimately comfortable pieces in floral embroidered seamless mesh. All pieces in this collection are designed with nylon and spandex to provide comfort and a perfect fit.

-- The Chic Collection: Sophisticated Seamless, $8-$49 - Includes bras, panties and camisoles that are designed like a second skin to eliminate panty lines or lingerie seams. A special process constructs each piece without seams to create a smooth look under today's lightweight, body-conscious fabrics and knits. These sleek, sophisticated styles in seamless nylon/spandex stretch provide comfortable support.

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