German clothing brand s.Oliver has already met its first-half sales mark of 25 million baht and is optimistic about achieving its 35 million baht goal for the second half of the year.
This is expected to be more challenging, as consumers have grown more cautious about their spending and the declining trend in consumer's purchasing power is too worrisome.
Company has reduced prices of the autumn-winter collection of s.Oliver and buyers have more product variety to pick.
The local distributor AFG Asia Fashion Group Co Ltd. of s.Oliver will offer 20 percent discounts as part of its continuing focus on customer relationship management for exclusive members through 12 counters of leading department stores and two shops in Bangkok Phuket and Pattaya.
Company also began distributing the German brand Comma and the Swedish women's shirt line TSF while inaugurating at Siam Paragon late last year and plans opening a branch at Chiang Mai next year.
The s.Oliver corporate group is one of the largest fashion businesses in Europe. Various design teams translate nine product lines into twelve collections.