Shopping centers in suburban areas nowadays all have large volume retailers filling up half their space. One floor is given for children, another for men, and another for women in their 10's and 30's.
Ario Kameari had opened in downtown Tokyo. Data reveals that the population in downtown Tokyo is increasing at a steady pace, especially new families.
Even as many retailers had suffered with bad weather influencing their visiting customers, Ario Kameari was packed with customers and has announced that their sales will surpass their initial forecast for the first year.
The new shopping mall consists of a large food court, Ito-Yokado (a supermarket chain), a movie theater, fashion stores, and a pet shop. They have succeeded in supplying the grandparents with the supermarket, the parents with enough amusement for their children, and the children with fun shopping carts and large space to run around.
Many building constructors are investing in launching new fashion buildings, and department stores are investing more and more in redecorating their stores in the metropolitan area.
Although renovations have proved successful at some department stores and new shopping buildings are welcoming abundant guests, the new question is, when people can shop inside stations.
And when the whole family can enjoy a good time right in their neighborhood, who needs to come to the metropolitan areas on the weekends to shop? The challenges and new strategies of these developers are the new focus among the industry now, as the market is becoming more and more competitive.