Katherine Jenkins to promote Montblanc accessories
18 Sep '06
3 min read
Montblanc has appointed opera star Katherine Jenkins as one of its international brand ambassadors. In her new role, Katherine will feature in Montblanc's advertising campaign and will perform at the opening of the new Montblanc boutiques in Tokyo and London in Autumn 2006.
Subscribing to the brand's commitment to arts and culture, Montblanc will also be sponsoring Katherine's UK tour later in the year and will support her international development.
Montblanc has identified Katherine Jenkins' astounding talent and youthful beauty. Her individual style and personal values mirror the cornerstones of the Montblanc brand.
As Montblanc's women's collections are young and flourishing, it is befitting that Katherine, herself a young rising star has been chosen by the brand to be a face for Montblanc watches, leather, fine jewellery and writing instruments.
At the young age of 26, Katherine Jenkins has already established herself as one of the biggest names in classical music with her albums Premiere, Second Nature and Living a Dream, which made her the fastest selling classical artist ever.
It seems no major event is complete without an appearance by the Welsh singer. She has performed at Live8 and has won two consecutive awards for best album at the Classic Brits.
Wolff Heinrichsdorff, Montblanc CEO: "When we met Miss Jenkins for the first time we were intrigued by her warm and natural personality. We knew at once that she would be perfect to present our female assortment and represent the brand."
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