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Blue Holdings obtains new brand 'Life and Death'
19 Sep '06
1 min read
Blue Holdings Inc, is a designer, manufacturer and distributor of high-end fashion jeans and denim apparel, announced a joint venture to operate the new contemporary knits collection "Life and Death."
Discovered by Antik Denim designers Phillipe Naouri and Alexandre Caugant, "Life and Death" debuted at the recent Project Show in Las Vegas with tremendous success.
The brand was acquired by Blue Holdings through the acquisition of a 50 percent interest in a company previously organized by Phillipe Naouri and Alex Caugant.
Blue Holdings' Chairman and CEO, Paul Guez, describing the new venture, said, "The new knit collection will broaden our product range and is another step in executing our multibrand strategy."
"Phillipe and Alex are very talented designers. I am very excited about this opportunity and I look forward to making this another successful brand."
Discovered by Antik Denim designers Phillipe Naouri and Alexandre Caugant, "Life and Death" debuted at the recent Project Show in Las Vegas with tremendous success.
The brand was acquired by Blue Holdings through the acquisition of a 50 percent interest in a company previously organized by Phillipe Naouri and Alex Caugant.
Blue Holdings' Chairman and CEO, Paul Guez, describing the new venture, said, "The new knit collection will broaden our product range and is another step in executing our multibrand strategy."
"Phillipe and Alex are very talented designers. I am very excited about this opportunity and I look forward to making this another successful brand."
Blue Holdings Inc
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