News Flash

Fashion industry arrives in Mandeville for Model Home Project

23 Sep '06

3 min read

Twenty-five of the top male models in the fashion industry will work in partnership, September 17 a– 24, to build a Habitat for Humanity house with a family who lost everything to Hurricane Katrina.

The Model Home Project is a grassroots effort that was created by top models in the fashion industry to not only impact one family in Louisiana, but also to serve as a catalyst that encourages young people to volunteer and take action to help those in need.

On the heels of Hurricane Katrina's one-year anniversary, the models will arrive in Mandeville, La., with hammers in hand to spend the week building a Habitat home. The models will document their build on film, which they will use as a vehicle to spread their message of hope and service.

“Through the popular media, we hope to reach the thousands of people who follow the fashion industry. We have the unique ability to show the world how much work still remains to be done in these ravaged communities,” said Jon Passavant, model and spokesman for the project.

“By aligning ourselves with Habitat for Humanity, the Model Home Project hopes to ultimately become the catalyst for a new movement of young
people, empowering them to inspire change across the nation with a clear call to action.”

“We believe in the vision that the Model Home Project and Habitat for Humanity have created and we are going to use the power of the Internet, communities and viral marketing to spread this vision to the youth across America,” said Trey Bowles of Trivate Entertainment. “We believe that this project will empower even more youth to begin to serve in their communities as they have seen through the great role models that have been involved in the Model Home Project.”

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